Paralympics

Key Sponsorship Deals that Fueled Growth in the Paralympics

Did you know the Paralympics grew from just 400 athletes to over 4,000 in a few decades? Big sponsors made this happen! In this...

How COVID-19 Transformed the Tokyo 2020 Paralympics: The Untold Story

The Tokyo 2020 Paralympics, originally set for 2020, became a beacon of resilience amid the global COVID-19 crisis. Postponed to 2021, the games unfolded...

The Shifts in Sponsorship Diversity and Ethics in Paralympic Events

The Paralympic Games celebrate athletes with disabilities, showcasing their strength and skill. Sponsorship makes these events possible, providing money for training, venues, and promotion....

How Social Media Made Paralympic Athletes Global Icons: The Untold Story

Paralympic athletes have long been celebrated for their resilience and skill, but their stories were once confined to niche audiences. The Social media revolution...

Gender Equality Strides: 9 Record-Breaking Performances from Paris 2024

The Paralympic Games have always been a beacon of hope and inspiration showcasing the extraordinary abilities of athletes with disabilities. In recent years there...

Popular

Subscribe

spot_imgspot_img